Old Spice | The Man Your Man Could Smell Like on HackerTube: recommended by 1 Hacker News commenter across 1 month, 2010–2025.
comedy · dated
The 2010 Old Spice commercial featuring Isaiah Mustafa, shot as a continuous sequence with scene changes and practical effects. It became a famous viral ad.
Used as an example of a viral ad that worked through humor and clever in-camera production.
“a commercial that was particularly well done, especially in scene changes without jump cuts”
4 Hacker News comments link this video. Each one links back to its thread.
Honorable mention goes to the Old Spice 2010 ad, where a lot was done in camera too, including the horse. The Man Your Man Could Smell Like: ▶ this video Pitch presentation: [link] Behind the scenes interview: [link] It was a big success and a series of similar clips followed; this one has an actual “behind the scenes” video: Scent vacation: [link] Behind the scenes: [link]
in “The 2005 Sony Bravia ad” · View on HN
It's in reference to a commercial that was particularly well done, especially in scene changes without jump cuts: ▶ this video What's really amazing is the once-in-a-blue moon of (admittedly, excellent) satire reaching the top of the post rankings.
in “Ma.gnolia shut down two months too soon (old delicious competitor)” · View on HN
They do know, I have a friend who works at a seeding agency, and they know very, very well how it works. Make it funny/stupid/sexy enough, and people will watch it. A couple of good examples of this: [link] ▶ this video [link] [link] Don't know if the latter was launched as a viral campaign, but my point is that you know it and the brand it was from if I'd phone you up and shout "WASSUP". Marketing is a lot scarier that you think.
in “Chatroulette Improv Piano Player Removed from YouTube” · View on HN
Ah, apologies if you find the title sexism. It's just a reference to OldSpice's commercial: ▶ this video The first part of the article was meant as a joke if that's not clear.
in “Reasons to install Sublime Text 2” · View on HN