Parisian Love

Hmm... something like this? Maybe this video left out the brainwashing part. ▶ this video (Google's famous ad, "Parisian Love", worth watching for those who haven't seen it yet)

in “How fateful?” · View on HN

Quality can lead to sales - this was the premise behind the original Google (they never spent a dime on advertising their own product until the Parisian Love commercial [1] came out in 2009, a decade after founding), and a few other tech-heavy startups like Netscape or Stripe. Microsoft certainly didn't spend a billion $ marketing Altair Basic. The key point to understand is the only effort that matters is that which makes the sale . Business is a series of transactions , and each individual transaction is binary: it either happens or it doesn't. Sometimes, you can make the sale by having a product which is so much better than alternatives that it's a complete no-brainer to use it, and then makes people so excited that they tell all their friends. Sometimes you make the sale by reaching out seven times to a prospect that's initially cold but warms up in the face of your persistence. Sometimes, you make the sale by associating your product with other experiences that your customers want to have, like showing a pretty woman drinking your beer on a beach. Sometimes, you make the sale by offering your product 80% off to people who will switch from competitors and then jacking up the price once they've become dependent on it. You should know which category your product fits into, and how and why customers will buy it, because that's the only way you can make smart decisions about how to allocate your resources. Investing in engineering quality is pointless if there is no headroom

in “The world could run on older hardware if software optimization was a priority” · View on HN

This looks like fb comment page than a hacker news one. So I just downloaded all of my search activity into nice JSON files, and now I am going to apply a bit of data science and magic stuff using Python and Node.JS and I will have a nice profile of myself for the past 11 years: 1) What kind of questions did I ask google? (beginning with how, when, where etc) - how do these questions connect to my personal and career development? 2) Apply some sentiment analysis using sentiment.js on the search terms and find out if the particular search term was positive, negative or neutral (this will give me a nice overview of my mood for each day I searched for the last one decade) 3) do some filtering and data massaging to pick out the exceptions (ok just a cursory look at the file helped me discovered a forgotten website project I did 10 years ago as part of college summer project - a work I am extremely proud of during that time and even now.) - which days, months, the year I searched the most (or what events triggered the searches - a breakup, a job search or a side project) 4) discover interesting patterns of my search profile (what I searched most during college time, after college when searching for a job, before marriage, after marriage etc.) 5) make a video on the lines of ▶ this video so many f cking brilliant things I can do with my data. But what? Google has a copy of the same too? baby cry * What am gonna do? In a larger scheme of things, my data profile is just too insignificant.

in “Google – My Activity” · View on HN

I want to write a short story (I know, I know, I'll get to it... someday!) that begins with the protagonist saying "OK Google, get me a girlfriend" and follows as Google's suggestions "prods" him to go to bars and events where he ends up meeting a girl, etc, etc. Like this ad ▶ this video but with the people not realizing that Google's suggestions lead them to their life situation. When I'm at a client's site we to go to an Italian restaurant across the street regularly. My Google Maps started suggesting other Italian places "because you like Italian.".

in “Soon Google May Free You from Having to Think at All” · View on HN

Google's done several commercials, well before any of the recent furor. One of the first was "Parisian Love" which aired during the Superbowl in 2010. The more memorable one was "Dear Sophie" in 2011 which got a lot more coverage, and I believed that aired in the US as well. I'm not as cynical as you are about Google's motives here, but i would think that airing ads in the US would have far more of an impact on the US public and regulators than a foreign language ad in India. Parisian Love: ▶ this video Dear Sophie Lee: [link]

in “This Google ad has moved people to tears across India and Pakistan” · View on HN

This touches on what I see as a pretty big deal for social networks going forward, although Path is probably not the right app to solve the problem. We have been throwing all this data about ourselves into all these different apps for as long as 6-7 years now (much more intensively over the last 2 though), but don't have a meaningful way to browse through it, or even find anything in it. Timeline is another major step in this direction, but as of now still has a way to go. Everyone's talking about what these networks our doing with our data, but what are WE doing with our own data? I keep coming back to Google's Parisian Love commercial, if only we could have our own online history presented the same way: ▶ this video

in “What Path (V2) Should’ve Been” · View on HN