Propaganda for billionaires and the various methodologies they use to control and slowly reshape society. The following video is a good start: ▶ this video The optimism you mention in your comment is key. Conditioning the public to perceive and blindly accept the ideas and procedures commonly discussed in many of their videos as something net-positive seems to be the primary goal. The art-style I think plays a very well-defined role in that: yes it's bland, but it's the most unlikely one to offend any one average viewer, irrespective of nationality or culture. It's just cute 2D flat birds after all.
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