Watch this video: Mike Arrington speaks at Startup School 2008 about how to get, and how to respond to press for your startup. ▶ this video
in “Ask HN: Best practices when pitching your startup to Techcrunch, Mashable etc?” · View on HN
Mike Arrington at Startup School 08 on HackerTube: recommended by 3 Hacker News commenters across 3 separate months, 2009–2020.
talk · intro · dated
Mike Arrington of TechCrunch speaks at Startup School 2008 about how to get press coverage for a startup and how to respond to it.
HN recommends it as practical advice on dealing with tech press, whenever someone asks how to pitch TechCrunch and similar outlets.
“Mike Arrington's talk from startup school on dealing with press is quite good”
5 Hacker News comments link this video. Each one links back to its thread.
Watch this video: Mike Arrington speaks at Startup School 2008 about how to get, and how to respond to press for your startup. ▶ this video
in “Ask HN: Best practices when pitching your startup to Techcrunch, Mashable etc?” · View on HN
Somewhat related, I found Arrington's talk at Startup School '08 to be pretty good for getting an idea of how he views the startup tech press. ▶ this video
in “Michael Arrington launching venture fund” · View on HN
Mike Arrington's talk from startup school on dealing with press is quite good: ▶ this video It's not really geared towards the mainstream press, but a good watch nonetheless.
in “Ask YC: How do you get your press?” · View on HN
Along similar lines, here are some links relating to actually getting coverage in the tech press (rather than sending nasty e-mails as mentioned in this post): [link] [link] [link] And Michael Arrington spent some time on the topic in this video: ▶ this video
in “You’re not entitled to anything. Hustle for everything you’re worth” · View on HN
I believe their entire credibility model is largely based on this, as per the TechCrunch founder himself at Startup School back in 2008 ▶ this video (the whole talk is certainly a trip back in time!) I remember listening to that and thinking, "So.... the info I have on close friends and business is valuable, and I should potentially sell it out to TC in order to curry favor." I wasn't in SVBA at the time, and even then I felt that it didn't quite match the spirit of the valley (I still believe that to be the case, having been here for 10+ years now).
in “Across furtive videocons, junior VCs wait for the layoffs to begin” · View on HN